Hence, surveys and consumer reports have a huge demand for businesses. This is when you are entitled to discern the genuine nature and quality of the product. But when that is consumed by you and your family that is where they are the consumers. Till the time you buy those packets, you are a customer. Say, you are the head of the family and you purchase some milk packets from the retailer. Or in even simpler terms, every end-user in the chain of buying or using services of products is a consumer. Simply put, any entity who does not have the choice to resell the product or service and use that for its purpose is a consumer. Note that a customer could be a consumer at certain times, but not always. In any given business, the one who consumes the service or uses the goods is said to be a consumer. The definition of a consumer could get subjective as well as tricky sometimes. So, what are the exact difference and why is it so important? Let’s dig in to explore. Also, the consumer has the leverage to influence the buying decisions of the customer.
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